BY KELLY KRUSE
I am excited to announce that the Downtown Racine Corporation has added a new event planner and public relations manager to our staff. With the plethora of events happening throughout the year in downtown, it was necessary for us add a person that could help with the organization of those events, and the DRC has found just that in Andrew Ward.
A recent graduate of the University of Milwaukee, Andrew is no newbie to planning large scale events. As an intern with the Milwaukee Brewers, he learned quickly that big events need big planning. While with the Brewers, Andrew’s primary responsibility was to assist in the planning and execution of theme nights and other community engagement events. He was the creator of “Brew Cruise Car Show,” which he developed after researching the team’s core consumer in order to align the event with the Brewers’ fan engagement.
Since starting at the DRC on May 2, Andrew has taken on the planning of multiple events such as the Public Art Preview Party (June 9) and German Fest (June 23-24), as well as managing the DRC’s social media and website content. Here is what he has to say when asked a few questions:
What excited you about the position?
When a friend of mine told me about the position, I immediately jumped on the opportunity. The one thing that truly excites me about joining the DRC is being able to directly contribute to the growth of Downtown Racine. I consider myself to have an entrepreneurial spirit, so I look forward to working with so many local businesses and business owners. Being able to creatively engage with an entire community, and get people excited about the things that are happening downtown, really drew me towards the DRC. I also found through my experience working for the Brewers that event planning and management is something I wanted to do in my career. There is something special about seeing the smiles on peoples faces while they enjoy something that you have been a part of creating, and this is the perfect opportunity for that.
What event are you most excited for?
I am most excited for Party on the Pavement in September, which happens to be Racine’s largest event. Last year, there were around 15,000 people who came out, and I hope to see more than that this year. There is something for everybody at Party on the Pavement, so I hope to see people come downtown even if they are not from Racine.
What is your favorite part of Downtown Racine?
I truly enjoy art and history, which are two things that Downtown Racine have plenty of. The Racine Art Museum is one of my favorite places in the area. They recently featured the exhibition, Text Message: Words and Letters on Contemporary Craft, that showcased work from a few artists who have been heavy influencers on many designers and brands I follow today. Being able to see their work in person, in Downtown Racine, was incredible.
Kelly Kruse is the executive director at Downtown Racine Corporation.