BY DAVE BLANK
Summer has finally come to Racine County! It’s time to put some air in the bicycle tires, get that kayak that you got for Christmas out of the garage and dust off those hiking boots/ jogging shoes. Wisconsin has a multitude of opportunities available, and the Racine County Visitors Center, located on Highway 20 just west of I-94, is here to help you get the most out of it.
What will you find there? A friendly, knowledgeable staff and a huge collection of over 250 brochures covering every corner of the state. Our “biggest sellers” are Door County and Wisconsin Dells. Of course, there is a lot of information on every facet of Racine County. (This fact makes us popular with real estate folks.) Over half of our “Activity Guides” are mailed or distributed outside the county, but the number distributed locally has been continuing to rise. Research has shown that travelers will do most of their research online, but still want the printed piece when they arrive at their destination. The Racine County Activity Guide is distributed at over 500 locations in Illinois and Wisconsin and at about 200 places in the county.
The building opened in 2000 and was designed by a local architectural firm, Genesis Architecture. We asked the architect, Ken Dahlin, to give us a “Frank Lloyd Wright/Lighthousy look.” I think that you’ll agree that he succeeded. It certainly stands out along the Interstate 94 corridor! The visitors center is open from 9 a.m. to 5 p.m., seven days a week from April 1 through Nov. 1, and Monday through Saturday the remainder of the year.
Can’t make it by the visitors center? Check out our website at realracine.com or follow us on Facebook for all of the latest local events and information. Statewide information is available at travelwisconsin.com. It’s the official website of the Wisconsin Department of Tourism.
We wish you “Happy Travels” this summer and hope to see you soon!
Dave Blank is the president/CEO of Real Racine (Racine County Convention and Visitors Bureau).