Location and Contact Info:
2405 Lathrop Ave., Racine, WI 53405,
Hours of Operation:
Appointments recommended: Monday-Friday 8 a.m. – 5 p.m.; Saturday by appointment only
Please share a bit about your background:
I’ve been involved in automotive-related business since I was a teenager, including working at an auto dealership. Since age 24 I’ve owned a variety of businesses including quick oil change locations, an automotive repair business, a gas station, a body shop, and auto detailing services. I also build and race cars.
What was the inspiration for your business?
After working for a large corporation I knew that I wanted to be my own boss and that I could excel by providing top-notch customer service in whatever endeavor I was pursuing.
Your most popular service(s)?
A full range of detailing services are offered from washing and waxing, to complete interior cleaning and scratch removal. We offer Sapphire V1 treatment which was first used in the aviation industry. It takes a normal vehicle paint hardness in the range of 3 or 4 to a hardness rating of 9. This improves scratch resistance, gives a vehicle a high-gloss finish, resists water, extends paint life and more. We quote each detailing job individually so someone who takes care of his car doesn’t have to pay as much as somebody who has three dogs and practically lives in the vehicle.
Do you have a little-known specialty?
Headlight lens restoration can be completed for as little as $50 compared to $500 for replacing the dull and yellowed polycarbonate coverings.
Can you share sneak peek to your future plans?
I plan to expand to Florida by opening another detail shop there.