BY KELLY KRUSE
I am excited to announce that the Downtown Racine Corporation has added a new Event Planner and Public Relations Manager to our staff. With the plethora of events happening throughout the year in downtown, it was necessary for us to add a person who could help with the organization of those events, and the DRC has found just that in Rachel Fischer.
A recent graduate of the University of Milwaukee with a degree in Journalism and Public Relations, Rachel is no newbie to planning events. As an intern with Kendra Scott, she planned numerous local and corporate events from working with the Wisconsin Humane Society to Marie Claire Magazine. Rachel also worked under the marketing manager at the Corners of Brookfield Town Center, where she partnered with many stores/small businesses to create many events and promotions to generate customer traffic.
Since starting at the DRC on Aug. 1, Rachel has taken on the planning of multiple events such as Party on the Pavement (Sept. 21), the Wine Walk (Oct. 5) and the Holiday Parade (Nov. 9), as well as managing the DRC’s social media and website content. Here is what she had to say when asked a few questions:
What excited you about the position?
Having a background in retail (worked at Anthropologie and Kendra Scott through college) and growing up helping at my family’s small business, what excites me most is working with businesses Downtown to create events and fun ways to bring people in their stores and restaurants. I know how special our Downtown is, and I am thrilled to have the opportunity to help make it even more vibrant.
What event are you most excited for?
I am very excited for the Holiday Parade in November. This will be a great event to kick off the holiday season and bring thousands of people to the Downtown streets. The holiday season is my favorite time of the year and the fact that I get to plan such an awesome event filled with fun floats, holiday music and so much more is really exciting. I’m very excited to bring my niece (6 years old) and nephew (4 years old) to the parade to meet Santa, also!
What is your favorite part of Downtown Racine?
One of my favorite parts of Downtown Racine is its diversity. The choices of amazing food from literally all over the world–Greek, Italian, Thai, Spanish and even more! I also love knowing that I work for a Downtown that has over 20 businesses run/owned by female entrepreneurs. Racine and especially our Downtown is great place for all walks of life!
Kelly Kruse is the executive director of Downtown Racine Corporation.