Location and Contact Info:
424 Main St., Racine, WI 53403
Hours of Operation:
Monday: 10 a.m. – 2 p.m.;
Tues. – Sat.: 10 a.m. – 5 p.m.
Roger and Dwana Carson
Please share a bit about your background:
While born in Racine, Roger grew up in Los Angeles, Calif. and was around fashion all his life. He returned to Racine in his 20s and continued to observe fashion around the country while on trips and vacations. The original location for the store was at 1144 S. Memorial Drive, where men’s and women’s fashion were offered and eventually the focus shifted to men’s fashion only.
What was the inspiration for your business?
Roger and Dwana felt like people lost a sense of how a gentleman dresses. They strive to offer elegant and stylish clothing of high quality for both business needs as well as for those seeking a more fashionable appearance. Their goal is to provide excellent customer service, ensuring that every customer is satisfied with their purchases.
What are your most popular items?
Dress shoes and blazers top the list, but men’s suits (business and fashion) and seasonal items such as elegant 100% cotton sweaters from Turkey are also popular.
Do you have a little-known specialty?
Happy Socks and Fun socks are available and are currently quite popular. The shop can supply sizes up to 72 (8X) and can special order shoes, suits, blazers, neckties and hats. They also have a tailor that they work with who can make alterations to clothing whether or not it was purchased at the store.
Can you share a sneak peek to your future plans?
Building a web site is in the future as well as exploring a relationship with Amazon. A continuing advantage over online shopping is that customers try on the actual clothing in the store and can see the fit and feel the quality of fabrics. Customers are assured of getting the genuine article and there are no surprises as sometimes happens when ordering online.